Netflix, Inc. (NASDAQ:NFLX) has partnered with Marriot Hotels to introduce Netflix TV shows and movies to the hotel guests in their rooms.
The content streaming service has decided to strike yet again with its mission for dominance over the content streaming front. The partnership with Marriott Hotels was first rumored in January. The project will be piloted over a few hotels. They include; Princeton Marriott, San Hose Marriott, New York Marriott East Side, Dallas/Fort Worth Marriott Solana, Bethesda Marriott Suites, and Newport Marriott.
An extra six hotels will be featured in the project though it will not end there. The project will be extended to other in the future. The deal is important to Netflix because it is the first time a hotel chain has assimilated their service into an entertainment package. Marriott Hotels reported that they had already revamped the Netflix app to make it fit into the hotel environment. Guests will log in once during their stay, and their account information will be deleted once they sign out of the hotel.
It is an interesting venture for both Netflix and the Hotel chains. The changing TV industry has been opening doors allowing for rapid changes in the way such firms operate. It has especially been going well for Netflix because it has been gaining more subscribers. The company has also designed the service in a way that it will adapt to the individual user preferences.
Subscribers, therefore, prefer to take their content with them on the go. This need has especially been facilitated by the presence of portable devices such as iPads and tablets. However, it is always good to watch content on a sizable TV screen.
It is already possible for subscribers to connect to Netflix, Inc. (NASDAQ:NFLX) using secondary connections such as HDMI connections. Accessing a preinstalled Netflix app on a TV in hotel rooms makes much more sense. Additionally it stands to increase the number of subscribers because non-members can be convinced to join one they get into their hotel rooms.