Samsung And Apple (AAPL) War Intensifies As The D-Day For Both Approaches

Samsung Electronics is hoping to steal the limelight from rival Apple Inc. (NASDAQ:AAPL) as its Galaxy S6 smartphones go on sales the same day Apple open doors for Apple Watch pre-orders. There has been a lot of hype around Apple’s Apple Watch device, which will be available in three versions priced between $350 and $17,000. Besides functioning as an extension of the iPhone, Apple Watch will also support standalone functions such as health monitoring and more. There have also been equally strong sentiments around Galaxy S6 smartphones.

Analyst identify potential hold signals in AAPL.

In the Samsung camp, executives are expecting a robust year in 2015 for the company’s mobile division. The chief of Samsung’s mobile unit, J.K. Shin, told reporters in South Korea about his expectations of record shipments of the S6 smartphones. Samsung had a tough year in 2014 and the company can only hope that S6 and the pricey S6 Edge will help it turn around its fortunes.

Although exuding confidence of robust S6 sales, Samsung’s Shin fell short of giving specific sales target for the new smartphones. However, if the devices perform better than the earlier models, one can hope that sales will exceed 53.7 million of Galaxy S4 in the first year. Galaxy S4 remains Samsung’s most successful smartphone.

Galaxy S6 supply shortage

Samsung has brought great designs and specs in its latest smartphones. While the S6 device features a more traditional flat display, the S6 Edge, the most expensive one, will ship with a curved screen. Already Shin expects supply challenges because of the difficulty of producing the flexible displays. However, the mobile chief said they are currently working to produce enough screens for S6 Edge. The fact that Shin expects supply shortage for S6 Edge is another indication that the company is upbeat on robust sales of the more expensive version of Galaxy S6.

55 million units

It remains to be seen whether Samsung will be able to reclaim some of the lost market share in the premium smartphone category. Analysts seem to agree with Samsung executives that S6 and S6 Edge could reignite interest in the company’s smartphones and push sales to record levels with some expecting more than 55 million units to be sold in the first year.

Samsung also hopes to release a new wearable device as its mobile chief, Shin, hinted. No timeline has been given about when the new wearable will be available, but it is expected to a refreshed version of Gear S, Samsung’s smartwatch that Apple Watch is coming to challenge.

Standley Adam

Standley Adam

Adam is a staff reporter for US Markets Daily Publications & Media, covering foreign affairs and domestic policy.