From this week onwards, Tesla Motors Inc (NASDAQ:TSLA) is making available its Model S in 3 attractive and new colors. With this development, the number of available colors for its sleek all-electric sedan has reached a total of 10. Solid black reigns as the most popular color of Tesla cars. The color’s foremost contenders are Ocean Blue, Obsidian Black, and Warm Silver.
Read what this analyst has to say about TSLA.
The fascination for black
Wonder why most tuxedos and the little dress for girls/women in parties are always black? Jane Harrington Durst a car-color styling pro with a career spanning three decades opines that the color black is strongly associated with the luxury market.
Harrington-Durst is an employee of PPG Industries, Inc. (NYSE:PPG) which is a veteran 131-year-old supplier of paints, glass and other products for many industries. PPG gives out a press release each year regarding the year’s most popular car color choices and trends.
White had ruled as the foremost color choice for all styles of cars from 2010 onwards when it took the place of silver which had ruled for the majority of the aughts.
White regains numero uno status
White has attained the high-tech futuristic connotation earlier enjoyed by silver. It is resurgence for the color that reigned supreme as the choice for cars in the 1980’s. Dark green was immensely popular in the 1990’s.
Nowadays in North America white leads as the color of choice for 24% of luxury cars followed by black at 22%. Silver is third at 20%. In Europe black rules as the color of choice for 50% of luxury cars, which is followed by white at 16% and silver at 10%.
In North America white and black share the first place as the color for 20% of a sports car, followed by red at 17% and blue at 12%. In Europe, white accounts for 27% of sports cars followed by black at 19%.
Public tendency for traditional colors
Tesla Motors Inc (NASDAQ:TSLA) refrained from disclosing percentages for its most popular colors. According to Harrington-Durst, most people are inclined to be conservative and stick with neutrals regarding car colors.