A while back, Netflix, Inc. (NASDAQ:NFLX) started generating its own content and Amazon.com, Inc. (NASDAQ:AMZN) also followed suit. Hulu is now making consideration to follow towards the same direction by creating their own content.
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Presenting original content proved to be a lucrative affair as evident by the likes of “House Of Cards” and “Orange Is the New Black”. The shows led to an increase in the number of subscribers and thus proving to be a progressive venture.
Hulu is co-owned by Walt Disney Co (NYSE:DIS), Comcast Corporation (NASDAQ:CMCSA) and Twenty-First Century Fox Inc (NASDAQ:FOX). The online streaming service has been airing content from other sources. Recently Hulu obtained the rights to air one of the current most acclaimed TV show called “Empire”.
The company’s officials have a new strategy where they have proposed to start airing a new original show. It is not clear whether Hulu will have sole sponsorship rights or whether it will be a Hulu studio creation. Whatever the case, the show will first air on Hulu. Once piloted, the executives will be able to determine whether the move will be worth further investment. If successful, the streaming company will probably venture more into original and creative content.
Hulu faces heavy competition from other online streaming services from the likes of Netflix. Part of Netflix’s success can be attributed to its production strategies. Hulu officials hope that the move will give the company a more competitive edge to keep up with the industry’s demands. The strategy will also be important in defining the company brand.
Craig Erwich, who is the current head of content at Hulu, said that the company aims to make a name for itself in the sense that big original hits will attract more attention. Borrowed content can be available elsewhere, but original shows will be a great opportunity to attract new subscribers.
Like its competitors, Hulu will have to invest heavily if they want the project to be a success. The company must make sure the content will appeal to its audience, or else it will be in vain.
