Twitter Inc (NYSE:TWTR) is soaring once again, and it should obviously given the positive remarks from the analysts. The recent ‘Buy’ recommendation comes from Axiom Capital’s analyst Victor Anthony, who has kept $60 price target on the stock. The optimism on Twitter is driven by its increased ability to mobilize advertising revenue.
Anthony based his views on the feedback received from Twitter Inc (NYSE:TWTR)’s marketing partner, Ampush. He noted that a higher ad outlay will go to Twitter in the first quarter, which will be a substantial increase from the past. Anthony highlighted that Twitter is day by day becoming a must-have for advertisers, while Ampush foresees a lot of potential for ad growth on Twitter Inc (NYSE:TWTR).
Anthony jotted down the feedback from Ampush, according to which Twitter Inc (NYSE:TWTR) is way back as a platform in comparison to Facebook (NASDAQ:FB). The Twitter has largely been a challenge to advertisers, who have to learn the strategy of effectively running their campaigns on Twitter. However, those who are aware of the microblogging site’s ad utility endorse it as an effective platform to bring out the results. The statistics with the respect to click-through rates, conversions to sales, downloads, etc. all point out in Twitter Inc (NYSE:TWTR)’s favor. Advertisers realize that the targeting of trends, keywords and events is leading them to better results.
Better than Facebook
In fact, e-commerce companies are the biggest benefiters of Twitter Inc (NYSE:TWTR)’s advertising tool. The sales of these companies have improved after they connected their products to specific events such as shoes to Super Bowl or tuxedoes to Oscars. These advertisers reported that they had not just been successful in driving viewers to download their apps but also recorded first-day purchases. The live nature of Twitter differentiates itself widely from the Facebook (FB), helping advertisers to find quick results. The positive comments kept the stock of Twitter Inc (NYSE:TWTR) high by 1.73% to $47.07.
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