Google Inc (NASDAQ:GOOG) has introduced new options for mobile developers to grow their revenue using their applications.
The company has introduced a series of features that will give developers the opportunity to rake in more money from their creations. This is good news for developers as they seek to make the best out of mobile applications. The available options include Admob, Adwords and Analytics. The most popular among these options is Adwords. The Adwords team revealed that the Universal App campaigns will allow advertisers to relay their adverts to millions of consumers.
They will achieve this using the Admod network, Google search, YoutTube, Google search, Google Play and Google Display Network all through a single campaign style. The new Adwords will allow developers to put ads in their android applications. It has been customized in a way that will allow the advertisers to define their target area and how much they are willing to pay for the service.
Google Analytics on the other hand allows app developers to understand the level of effectiveness of the media associates and their placements. In addition to viewing the value of applications over networks, the service also allows for feedback conversations across the ads network.
Developers will now be able to use these conversations as posts for their applications. This feature will allow them to boost their traffic in the future. Some of these features will also allow them to determine how best to spend their advertising revenue. Another added benefit is the ability to include information about downloads and events from third party measurement partners. This data can easily be assimilated into adwords.
Admob has been describing as Google’s audience builder utility. Using this tool, developers can classify their users depending on how they are using their application. Google Inc (NASDAQ:GOOG) already announced a beta version that allows developers to target their ads to a list of selected users while hiding the ads from the rest of the users. A good utility or this feature would be targeting the users who have not seen the ad, while at the same time, hiding it from those who have already seen it and paid.
