Verizon Communications Inc. (NYSE:VZ) Announced That Customers Can Opt Out From ‘Supercookies’ Led Ad-Target Programs

Verizon Communications Inc. (NYSE:VZ) had been injecting ‘supercookies’ on to the devices of its users for some time to carry forward its ad-targeting program – an inept and contentious program that tracks the searches made, even in incognito mode, and focus the ads according to the searches. The program generally tags myriad of users with apt tracking codes, which cannot be deleted.

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Now VZ Customers Can Opt Out

In January, the company revealed that they are planning to come up with an opt-out option. Lately, VZ disclosed that users unwilling to share the details pertaining to their browsing history and other nitty gritties can choose to opt out of this contentious program that the carrier resorts to for ad-targeting.

VZ mentioned that the systems have been altered in order to prevent insertion of unique identifier. For customers, this was referred to as UIDH. Earlier, the carrier had enabled users in order to opt for ‘unsubscribe’ option. However, there were hardly any choices given to the consumers to disable this ad-focussed tag with potential customer codes.

VZ Focuses On Customers’ Securities First

Verizon Communications Inc. (NYSE:VZ) corroborated that its researchers who cater to the security measures illustrated that various third parties viz. advertisers can use and deftly exploit the company’s user tracking in order to follow their activities across the internet. It added that privacy is always its primary consideration while dealing and establishing new services and products.

The idea and focus of VZ is to deliver solutions to all and sundry without compromising on the users’ privacy protections. Mobile based advertisements are in the growing phase. At this premise, Verizon Communications Inc. (NYSE:VZ)’s decision to uphold customers’ privacy first speaks volumes about the company’s insights about business and marketing.

Further, the company reiterated lately that it hasn’t gone a mile extra and have never shared information with any of its third parties, and never made its customers unknowingly part of any advert campaign programs.

About the Author

Adam is a staff reporter for US Markets Daily Publications & Media, covering foreign affairs and domestic policy.

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