Facebook, Inc. (NASDAQ:FB) may soon be set to squeeze more funds out of its user chat app. The firm has internally advanced “Messenger Broadcast.” It is a mass-messaging interface that allows businesses transmit marketing messages to users. The company stated to TechCrunch that it’s assessing the feature internally, however hadn’t checked it with businesses or to the public as of late last month.
While Facebook was wary about the functionality, it seems that businesses develop a welcome message, message subtitle and title, and include an action call to the user like visiting the business’ site, tapping to a send specific reply designed by the business or prompting a Messenger bot. Firms can preview their text on the Messenger itself or within the Messenger Broadcast interface.
As for who the text can reach, the interface mentions that a certain count of users will get it at no cost to the firm. It’s not clear whether businesses can pay for extended reach but that appears like a reasonable direction for the offering.
A Facebook spokesperson stated that they often assess products, ideas and features and are always looking new means to make it convenient for businesses to offer great experiences to their conumers. Once they have assessed them internally they make a decision as to whether or not to eventually release them. As such they don’t comment on unintroduced features.
Facebook has been careful about monetizing Messenger. But over the preceding few years it’s commenced providing Facebook News Feed of “click to message” advertisements that begin conversations with businesses, enabling certain associates to send Sponsored Messages to users with the assistance of Facebook’s advertisements team, and in July it started internationally injecting display advertisements into the Messenger inbox.
In the last trading session, the stock price of Facebook declined 4% to close the day at $175.13.