Groupon Inc (NASDAQ:GRPN) recently entered into the food delivery services industry with the commencement of a new program, named as ‘Groupon to Go’. These new services will be launched in Chicago, providing food-delivery deals that enable users to save up to as much as 10% on every order. Moreover, the company reported that it bought a Baltimore-based delivery service entity named as ‘OrderUp’ so as to leverage the food delivery industry by extending its reach in many cities across the US.

The highlight

The category of “Food and drink” comes in the list of the most popular categories listed by the company. Groupon works hard designing and promoting attractive deals on its online platform by partnering with more restaurants. As per a Statista report, the food and drink sales in restaurant industry achieved strong growth since 2010.

The significance

With the entry into the food delivery services, the company plans to get an edge over its peers. The company intends to associate with non-delivery restaurants to extend its reach in the booming food delivery market. Groupon recently announced an active customer base of 25 million in North America, against GrubHub Inc (NYSE:GRUB) active client base of 5.9 million.

The plan

The recent efforts indicates that Groupon has realized the significance of mobile application and e-commerce which proved money minting projects for competitors like Amazon.com, Inc.(NASDAQ:AMZN) and eBay Inc (NASDAQ:EBAY). The two companies have been focusing on improving its services on mobile apps to attract new users.

Recently Amazon reported that it is adding staff to support its new division, which will serve restaurants in New York and Seattle, with indications of starting a meal delivery service. Amazon comes in the list of online platform considered as best to purchase millions of products including electronics and books. The company has moved into services, providing users the facility to get everything from local getaways to plumbers.