The world recognizes only those who know how to innovate. Those who know this secret, are treated well in the industry, others just fade away. In this series, Microsoft Corporation (NASDAQ:MSFT) has announced the discontinuation of internet explorer. As per the reports, it has decided to come up with a new browser in place of internet explorer that kept on losing its popularity with time.
Even though the company has not yet named the new browser, but there are strong chances that it will be launched very soon. As per the reports, it has decided to rebrand the entire strategy to market its upcoming operating system Windows 10. One of the Windows spokesmen stated that Internet Explorer would still be available to use, but it wouldn’t be the default browser in the future. Those users who decide to opt for Windows 10 will get a different browser named Project Spartan. Company will announce the formal name of this browser at a later stage.
While giving an interview to CNBC, Angelo Zino, Analyst, S&P Capital, says that shifting to a new browser is the prime most requirement of the company as of now. There was a time before 2007 when Internet Explorer used to cover more than 80% market share. But steady downfall in the performance and competition from Chrome and Mozilla Firefox reduced its share to 30% in the recent years. One reason that played a huge role in reduced market share of internet explorer over the last few years is nothing but increment in the number of mobile web users.
Trip Chowdhry of Global Equity Research says that the new browser will have to be revamped and advanced from the one that is available now. Unless Microsoft Corporation (NASDAQ:MSFT) comes up with a browser that can beat Google Chrome and Mozilla Firefox, market will not respond positively.
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