Why Amazon.com, Inc. (NASDAQ:AMZN) Took Over Amiato

Amazon.com, Inc. (NASDAQ:AMZN), the leader in the public cloud market, had acquired Amiato, a startup company nearly a year ago. However, the whole story is something entirely different.

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Three years ago, Amiato had built a cloud based data center (or much precisely, a data warehouse) where it could store data. It also used it for querying data, which proved to be a simpler alternative to all the expensive hardware and software, provided by companies such as Teradata.

Interestingly, just couple of months before Amiato was set to be made public, Amazon.com, Inc. (NASDAQ:AMZN) had announced their latest project: Redshift. Also, if what Stamos Venios, Co founder of Data Elite, told to VentureBeat is to be believed, Redshift was exactly what Amiato had built. Data Elite is a Silicon Vallet funded company. Also, Amiato (or Nou Data, as it was called at that time) had few beta customers using the service as well.

Not only did Amazon proft a lot from the deal, it managed to hire the best talents as well through the deal. The Amiato team could prove to be helpful if Amazon wants to compete against other cloud service providers, especially companies such as Google (offering BigQuery) and Microsoft. Also, there is a startup ‘Treasure Data’ along with a tool, which could take in JSON data and accept SQL queries as well. Not to mention cloud data warehouse startup Snowflake Computing.

Also, Stamos believes that Amiato team consisted of “Super-smart, Super-impressive” guys with “really nice resumes”.

In March 2013, when Amiato came out of hiding, it proved to be a service, which had what it takes to take in and clean up JSON data and subsequently handle the SQL queries provided by analyst for A/B testing purposes. Couple of years later, today, Amiato describes itself as a tool to clean NoSQL data and provide these to Redshift for the purpose of querying and integration with other business-intelligence tools.

Upon VentureBeat’s inquiry, both Amazon and Amiato were unavailable to comment on the matter.

Standley Adam

Standley Adam

Adam is a staff reporter for US Markets Daily Publications & Media, covering foreign affairs and domestic policy.